Do I really need skincare if I’m a guy?

Yeah, bro. Skin is skin - and it needs care. Whether you’re hitting the gym or just living life, your face deals with dirt, oil, sweat, and stress. Give it what it deserves.

Is this beard oil suitable for patchy beard growth?

Yes, this beard growth oil is specially formulated to help improve patchy and uneven beard growth.

Can I use The Dude products every day?

Absolutely. Our face washes are made for daily use. Scrubs and masks? Use them a few times a week - that’s all your skin needs.

Will these products work for oily or acne-prone skin?

Yep. Products like our Charcoal Face Wash and Clean & Detox Mask are made to fight oil, dirt, and breakouts without drying you out.

What’s the difference between face wash and scrub?

Face wash is your daily cleaner - twice a day, no excuses. Scrub is for exfoliating dead skin and clearing out deeper junk - use it 2–3 times a week.

1 8

THE DUDE Rice Water & Bakuchi Face Serum for Men - 30 ml | Plant Based Retinol Niacinamide | Improves Texture & Fine Lines

Name: THE DUDE Rice Water & Bakuchi Face Serum for Men - 30 ml | Plant Based Retinol Niacinamide | Improves Texture & Fine Lines
Brand: THE DUDE
SKU: TDFS01672
Price: 559.0 INR
Availability: InStock
Rating: 4.5 (120 reviews)

Price inclusive of all taxes

Rs. 559.00

~~Rs. 799.00~~ Rs. 559.00

30%OFF Sold out

Shipping calculated at checkout.

Product variants

Estimate delivery times: 4-6 days

Secure Payment

View full details

Description

Shipping Information

Description

A potent, lightweight serum designed to brighten, even out skin tone, and calm pigmentation. Enriched with rice water, liquorice root, and bakuchi (Bakuchi / Psoralea corylifolia) extracts, this serum nurtures the skin, restores its natural glow, and helps fade blemishes and dark spots.

Store in a cool and dry place. Do not refrigerate. Protect from direct sunlight
Ayurvedic formulation tends to change colour over time. However the product efficacy remains unchanged.

Ingredients:

Licorize extract: 2%
Rice water extract: 2%
Aloevera leaf juice: 1%
Bakuchi extract: 1%
Bakuchi oil: 0.2%
Manjistha extract: 1%

Excipients:

Aqua (qs), Niacinamide, Xanthum gum, Glycerine, Butylene glycol, Propylene glycol, Hyaluronic, TEA, Alpha Arbutin, Sodium benzoate, EDTA, Perfume

Safety Information:

Avoid direct contact with eyes. Rinse with water immediately if it get into eyes. Discontinue use if any irritation occurs. Do a patch test before use.

Direction of Use:

Apply a few drops of face serum to clean, dry skin at night time. Gently spread it over the face using fingertips, allowing it to absorb fully. Use preferably on freshly cleansed skin before applying moisturizer. For best results use daily.

Shipping Information

Order Processing

At THE DUDE, all orders are processed within 1–2 business days after successful payment. Orders placed on weekends or public holidays will be processed on the next working day. Once your order is shipped, you will receive an email with tracking details.

Shipping Timeline

We aim to deliver your grooming products quickly and reliably. Estimated delivery timelines are:

Local/Within City: 2–4 business days
Within Country: 4–7 business days
International Shipping: 10–20 business days

Delivery times may vary based on your location, courier delays, or unforeseen circumstances.

Shipping Charges

Shipping fees are calculated at checkout.

Free shipping may be available on minimum order values during offers or promotions.
International orders may incur additional customs duty, taxes, or import fees, which must be paid by the customer.

Order Tracking

Once dispatched, your tracking number will be shared via email or SMS.
You can track your shipment through the courier partner’s website. If you face any issues, contact our support team.

Incorrect or Incomplete Address

Customers are responsible for providing accurate shipping details.
If an order is returned due to incorrect or incomplete address, additional reshipping charges may apply.

Delayed or Lost Packages

If your package is delayed or missing, please contact us at our customer support with your order number. We will work with the courier service to resolve the issue.
However, THE DUDE is not responsible for delays caused by natural disasters, courier disruptions, or government restrictions.

Damaged Packages

If your package arrives damaged, do not accept it from the courier or record proof with photos and contact us immediately within 48 hours so we can investigate and arrange a replacement if applicable.

Contact Us

For questions or help regarding shipping, please reach out at:
Email: care@thedude.co.in
Customer Support Hours: 10 AM – 6 PM (Mon–Sat)

5 stars: 28 (61%)
4 stars: 14 (30%)
3 stars: 4 (9%)
2 stars: 0 (0%)
1 star: 0 (0%)

Finally found a face serum that works

First time trying an Indian grooming brand and so far so good. Ekdum badhiya, absorbs instantly, layers well under sunscreen. Also, texture of my skin feels smoother to touch. Been using it daily after face wash for 3 months, through the monsoon when everything feels sticky. This has become a permanent part of my routine now.

Does exactly what it claims

Was skeptical at first because of past bad experiences with other brands. Also, texture of my skin feels smoother to touch. Been using it daily after face wash for 4 months, working from home most days now. Absorbs instantly, layers well under sunscreen. Only small thing is took around 3-4 weeks before I saw real results.

Visible results within weeks

Been comparing a few Indian brands lately and this one stood out. Also, texture of my skin feels smoother to touch. Skin looks brighter and more even toned in photos now. Been applying a few drops morning and night for 2 weeks.

Great face serum, actually works

First time trying an Indian grooming brand and so far so good. Skin looks brighter and more even toned in photos now. Also, fine lines near my forehead look softer after a month. Been using it daily after face wash for 10 months, as someone who travels a lot for work. Genuinely one of the better grooming buys I've made this year.

Thank you Balwinder for the kind words! Glad the face serum is working well for you. Keep grooming with The Dude!

Impressive for the price point

Was skeptical at first because of past bad experiences with other brands. Also, texture of my skin feels smoother to touch. Been applying a few drops morning and night for 2 weeks. Dark spots from old acne marks have faded noticeably. Would gift this to friends without a second thought.

Solid product, will buy again

Honestly, absorbs instantly, layers well under sunscreen. Also, dark spots from old acne marks have faded noticeably. Been consistent use for 4 weeks now. Already told a couple of friends to try this out.

Thank you Aditya for the kind words! Glad the face serum is working well for you. Keep grooming with The Dude!

Good value for money

Honestly wasn't expecting much but this surprised me. Been using it daily after face wash for 10 months. Also, fine lines near my forehead look softer after a month. Texture of my skin feels smoother to touch. Happy with the purchase, will try other products from The Dude too.

Worth every rupee

Picked this up after seeing it on Instagram, worth the hype. Also, fine lines near my forehead look softer after a month. Been applying a few drops morning and night for 5 weeks, as someone new to a proper grooming routine. Not gonna lie, texture of my skin feels smoother to touch. Happy with the purchase, will try other products from The Dude too.

Thanks a lot for the honest review, Rakesh! We're constantly working to improve based on feedback like this.

Loving the results so far

Been comparing a few Indian brands lately and this one stood out. Been using it daily after face wash for 3 months, with fairly sensitive skin. Also, skin looks brighter and more even toned in photos now. Texture of my skin feels smoother to touch. Will be reordering this for sure.

Solid product, will buy again

Got this as part of a bigger order and wasn't expecting it to be this good. Also, fine lines near my forehead look softer after a month. Ekdum badhiya, texture of my skin feels smoother to touch. Been consistent use for 6 weeks now.

Highly recommend this one

Bought this for my husband and he's been using it regularly. Fine lines near my forehead look softer after a month. Also, absorbs instantly, layers well under sunscreen. Been applying a few drops morning and night for 10 weeks.

Exceeded my expectations

Got this as part of a bigger order and wasn't expecting it to be this good. Texture of my skin feels smoother to touch. Also, absorbs instantly, layers well under sunscreen. Been consistent use for 4 weeks now. Only small thing is dropper could release the product more evenly. Definitely giving this 5 stars, does exactly what it promises.

Loving the results so far

Got this as part of a bigger order and wasn't expecting it to be this good. Been using it daily after face wash for 10 months. Also, texture of my skin feels smoother to touch. Ekdum badhiya, skin looks brighter and more even toned in photos now.

Works well, minor issues

Been using this for a while, mixed feelings but mostly positive. Been consistent use for 4 weeks now. Dark spots from old acne marks have faded noticeably. That said, dropper could release the product more evenly, and bottle is small for daily twice-a-day use. Overall a decent buy for the price.

Thank you Piyush for the kind words! Glad the face serum is working well for you. Keep grooming with The Dude!

Best face serum I've used so far

Long time user here, restocking for the third time now. Been applying a few drops morning and night for 6 weeks, since my skin breaks out easily. Not gonna lie, absorbs instantly, layers well under sunscreen. Also, dark spots from old acne marks have faded noticeably. Happy with the purchase, will try other products from The Dude too.

My new go-to face serum

First time trying an Indian grooming brand and so far so good. Been using it daily after face wash for 3 months, during this brutal North Indian summer. Also, texture of my skin feels smoother to touch. Dark spots from old acne marks have faded noticeably. Delivery was quick too, packaging was neat.

Impressed with the results

Bought this for my husband and he's been using it regularly. Been applying a few drops morning and night for 2 weeks. Not gonna lie, skin looks brighter and more even toned in photos now. Also, dark spots from old acne marks have faded noticeably. Adding this to my monthly reorder list.

Really happy with this face serum

Third product I'm buying from The Dude, they've earned my trust. Also, skin looks brighter and more even toned in photos now. Been applying a few drops morning and night for 10 weeks. Not gonna lie, texture of my skin feels smoother to touch. Definitely giving this 5 stars, does exactly what it promises.

Perfect for daily use

Ordered this during a sale and it turned out to be a great pick. Honestly, absorbs instantly, layers well under sunscreen. Also, skin looks brighter and more even toned in photos now. Been consistent use for 8 weeks now. Only small thing is took around 3-4 weeks before I saw real results. This has become a permanent part of my routine now.

Thanks a lot for the honest review, Sandeep! We're constantly working to improve based on feedback like this.

Solid product, will buy again

Got this as part of a bigger order and wasn't expecting it to be this good. Dark spots from old acne marks have faded noticeably. Been consistent use for 8 weeks now. Also, fine lines near my forehead look softer after a month. Would gift this to friends without a second thought.

Hi Faisal, thanks for sharing your experience! We're happy to hear the results are showing. Cheers!

Really happy with this face serum

My barber actually recommended trying this brand. Been applying a few drops morning and night for 6 weeks, since I started going to the gym regularly. TBH, texture of my skin feels smoother to touch. Also, absorbs instantly, layers well under sunscreen. Delivery was quick too, packaging was neat.

Solid product, will buy again

Switched from an imported brand to this and haven't looked back. Been using it daily after face wash for 4 months, through the monsoon when everything feels sticky. Ekdum badhiya, skin looks brighter and more even toned in photos now. Also, texture of my skin feels smoother to touch. Would definitely recommend to anyone looking for a good grooming routine.

Thanks a lot for the honest review, Sachin! We're constantly working to improve based on feedback like this.

Genuinely surprised by the quality

Ordered this on a whim during a festive sale and no regrets. Been using it daily after face wash for 6 months. Texture of my skin feels smoother to touch. Also, fine lines near my forehead look softer after a month. Overall very satisfied with this one.

Thank you Tejas for the kind words! Glad the face serum is working well for you. Keep grooming with The Dude!

Great for everyday grooming

Switched from an imported brand to this and haven't looked back. Also, absorbs instantly, layers well under sunscreen. Ekdum badhiya, skin looks brighter and more even toned in photos now. Been consistent use for 10 weeks now, through the monsoon when everything feels sticky. Value for money considering the results.

Thank you Girish for the kind words! Glad the face serum is working well for you. Keep grooming with The Dude!

Highly recommend this one

Was skeptical at first because of past bad experiences with other brands. Been using it daily after face wash for 6 months, commuting on a bike every day for work. Also, fine lines near my forehead look softer after a month. TBH, skin looks brighter and more even toned in photos now.

Hi Devendra, thanks for sharing your experience! We're happy to hear the results are showing. Cheers!

Perfect for daily use

Honestly wasn't expecting much but this surprised me. Been applying a few drops morning and night for 6 weeks. Also, texture of my skin feels smoother to touch. Skin looks brighter and more even toned in photos now. Only small thing is dropper could release the product more evenly. Adding this to my monthly reorder list.

Decent face serum, does the job

Middle of the road product for me, has its pros and cons. Absorbs instantly, layers well under sunscreen. Been applying a few drops morning and night for 4 weeks, working from home most days now. That said, took around 3-4 weeks before I saw real results, and dropper could release the product more evenly. Not perfect but does the job well enough.

Discover Solutions

FAQ

What is The Dude Rice Water Liquorice Root with Bakuchi Face Serum?

The Dude Rice Water Liquorice Root with Bakuchi Facial Serum is an ultra-light facial serum that is designed to nourish and brighten your skin. It blends rice water with liquorice root and bakuchi to boost the appearance of your skin, diminish dullness and create a natural glowing appearance.

What is the best way to apply this serum to my face?

When you have cleansed your skin after cleansing, apply a few drops of serum, and gently rub it on your neck and face. It can be used in the morning, before moisturizing or in the evening as a part of your daily skincare routine.

Does this serum work for all types of skin?

Yes! This serum is safe and gentle for all types of skin that include dry, normal as well as combination skin. The natural ingredients to soothe your skin without causing irritation. For those with sensitive skin it's suggested to conduct an experiment with a patch prior to regular use to ensure that it is working perfectly for your skin.

Does this serum aid in reducing irregular skin color or darker spots?

Yes! The combination of liquorice and rice water root can reduce the appearance of pigmentation and smooth the skin tone. Regular use will help reduce dark spots, sun spots and dullness. It leaves your skin looking fresher, smoother and more radiant.

How long will it take to get results from this serum for the face?

When you continue to use it you could be able to see a slight glow as well as improvement in skin texture within a few weeks. To get the best results, apply the serum regularly and wear sunscreen throughout the daylight hours. As time passes the skin appears more firm, hydrated and more radiant.

Is it possible to make use of this serum alongside other products for skin care?

Absolutely! This serum is great with sunscreens, moisturizers as well as other lotions. Apply it following cleansing, and prior to your moisturizer in order to lock in the hydration. It boosts the effectiveness of your skincare routine, as well as providing soothing, brightening and nourishing benefits of its own.